SAFFRON ROAD LAUNCHES NEW SIMMER SAUCE POUCHES
Saffron Road, the packaged food brand of American Halal Co., has unveiled four new All Natural, Halal Certified, Gluten Free Simmer Sauces.
Saffron Road’s new simmer sauces aim to provide the convenience of creating a meal in minutes, with flavors capturing different world cuisines.
Adnan Durrani, CEO of Saffron Road, said: “Retailers will rejoice in the amount of time they are able to save by not having to clean up spills from glass sauce jars and consumers will be glad to have premium sauce options that are fresh, delicious and saves time.
“Not only does the packaging itself up the ante in the sauce category, but now consumers have a high quality, finished sauce option featuring popular cuisine from around the world such as Indian, Moroccan and Thai.”
Saffron Road’s Simmer Sauces include:
- Moroccan Tagine
- Lemongrass Basil
- Rogan Josh
- Tikka Masala
Saffron Road’s new simmer sauces aim to provide the convenience
Jack Acree, Saffron Road’s Executive Vice President said:
“These sauces will help retailers ‘get off their glass.’ literally’.
“Our single use pouches will drive faster turns in the historically slow sauce category, asthere will not be any leftover sauce sitting in consumers’ refrigerators.
“The pouches and their stunning rotogravure printing stand out on the shelf in a way that jars never can.
Each sauce is designed for simmering meats or vegetables.
The suggested retail price range of Saffron Road’s Simmer Sauces is £2.99 to £3.29 each.
Given Saffron Road’s commitment to eco-friendly practices, these sauces’ come in single-use pouches that are easier to ship, save on fuel and reduce the company’s carbon footprint by 50%.
Moreover, given that 75% of glass jars are not recycled, as well as the losses retailers incur from broken jars in supermarket aisles, these pouches provide benefits for the environment as well as for retailers.
