Quaker Oat so Simple is launching its new Golden Syrup Morning Bars in two impulse specific single serve formats.
Available in both 50p price marked packs and non-price marked packs from late April, the new bars aim to help impulse retailers maximise the growing on the go breakfast occasion (+7%).
Consumers are more likely to buy a cereal bar if they already buy into the parent brand research shows, and Quaker Oat So Simple is well placed to maximise this opportunity as the fastest growing brand in the top 10 cereals (+17.1%).
Convenient ready to display merchandising units have been designed to ensure maximum in store visibility and to capture impulse purchases from the 55% of consumers who currently leave home without breakfast, presenting a significant incremental sales opportunity for retailers.
Throughout the summer, the bars will be complimented by limited edition £1 price marked packs across Pepsico’s market leading 330ml juices; Tropicana Original, Tropicana Smooth and Copella English Apple, which aims to encourage consumers to see the snack as an on the go breakfast opportunity.
Quaker has launched many new products into the breakfast on the go category, and the Oat So Simple brand is now worth £62m and has been the fastest growing brand in the top 10 cereals consistently for the past two years.
The ‘just add water’ Oat So Simple porridge pots launched under a year ago and have already sold over one million cases.