Tangerine Confectionery is set to unleash a new kids’ range onto the confectionery market, under the leading kid’s singles brand Barratt.
The new animal characters Alley Cats and Hound Dogs combine foam and fruit flavoured gum in strawberry and blackcurrant flavours with assorted fruit flavour gummy ears.
The latest additions join Barratts portfolio including Sherbet Dip Dabs, Refreshers, Black Jacks and Fruit Salads and aim to encourage young consumers to engage with the brand by choosing whether they are a cat or dog lover.
The colourful 170g packs aim to create shelf-stand out and will trade on the product’s flavours and characters.
The domestic animal route hopes to appeal to pet lovers and family pet owners, with the cat and dog variants being brought to life in PR and marketing activity to promote trial.
British manufactured, the products are made with only natural colours and flavours and contain real fruit juice in line with consumer demand for healthier confectionery and Tangerine’s business commitment to converting its portfolio of brands.
Laura Burton, Barratt Brand Manager, said:
“Barratt is the number one selling kids’ singles confectionery brand, with a variety of long-standing consumer favourites that have significant retro appeal.
“There is an opportunity to widen our appeal to kids of all ages with these fun new packs and cool, streetwise cat and dog characters which are bound to prove popular with families of today and give us a point of difference in the market.
“The Barratt name inspires consumer and retailer confidence, so parents and donor purchasers will be reassured of the great quality of the products in these two new packs, gaining that all important parent approval.
“As a result, our retail customers can benefit from the rate of sale potential that Barratt has always boasted.”
Offered in a case count of twelve, Alley Cats and Hound Dogs are available in shelf ready packaging and will launch in March 2012 with an RRP of £1.25 per bag.
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