Cocktail brand Funkin is expanding its off-trade range with the launch of 1 litre cocktail mixer packs, to capitalise on the increasing demand for cocktails and the trend for pitcher serves.
Available initially in Sainsbury’s supermarkets at the end of April and located in-store in the mixer aisle, the launch follows the success across the UK retail trade of the individual mixer pouches.
The 1 litre range retails at £3.99 and includes cocktail favourites, such as Funkin Strawberry Woo Woo, Funkin Mojito and Funkin Strawberry Daiquiri.
Funkin CEO, Andrew King, said:
“Our expertise, founded in 12 years working in the on-trade, has earned us brand leadership status and a reputation as authentic cocktail experts.
“We applied this experience to the take home arena two years ago with the launch of our premium, 100% natural cocktail mixers that provide consumers with a great way to enjoy quality, hassle-free cocktails, simply requiring the addition of ice and a spirit.
“The new 1 litre range meets the needs of the UK’s expanding cocktail culture and is ideal for picnics and other al-fresco occasions throughout the summer. Partnered with key spirits, they can also help to boost spirits sales.”