COLEMAN’S INTRODUCES NEW SEASON AND SHAKE VARIANTS

April 6th, 2012

Colman’s, the British brand from Unilever UK, is introducing two new variants to the Season & Shake range.

New flavours include Chicken Nuggets Original and Chicken Nuggets Southern.

Following further research into consumer trends, Colman’s has decided to extend the Season & Shake range into their first offering of street food variants, but in a healthier way.

Findings showed that consumers are looking for a healthy, quick and easy dinner option and the brand believes Chicken Nuggets fit this requirement.

The full Season & Shake range will be supported by a TV advertising campaign, which is airing throughout March and repeating in September.

The products are now available in Tesco before rolling out into other multiple and convenience stores.

Season & Shake Chicken Nuggets Original and Chicken Nuggets Southern RRP at £1.49 per piece and are available in cases of 12.