BELVOIR FRUIT FARMS LAUNCHES NEW ‘STILLS’ RANGE

April 13th, 2012

Belvoir Fruit Farms is launching ‘Stills’ a new range of still, soft drinks made using 100% natural fruit juices and mixed with Belvoir spring water.

The choice of four varieties includes, for the first time, a Still Elderflower product, to complement Belvoir’s original Elderflower Cordial and Pressé.

As with all Belvoir products the Stills range is handmade on the farm from real fresh fruits and elderflowers and contains no artificial preservatives or additives.

Belvoir’s Stills come in 27.5ml bottles and in 12 bottle cases.

Pev Manners, MD of Belvoir Fruit Farms, said:

“With the summer fast approaching we think Belvoir Stills are perfect for warmer days.

“They’re great to have with a sandwich at lunchtime when you’ve already had a fruit juice for breakfast and you don’t fancy filling up on a gassy, fizzy drink.”

The Stills range replaces Belvoir’s Fruit Crush brand with four completely new flavours.

These are:

Elderflower Still
Made with English elderflowers, handpicked from Belvoir’s orchards and mixed with real lemon juice and Belvoir spring water.

An exclusive 70ml version of Elderflower Still is also currently available in Sainsbury’s.

Belvoir’s Stills come in 27.5ml bottles and in 12 bottle cases

Apple Still
A blend of real pressed apple juice (not from concentrate) and Belvoir spring water.

Raspberry & Lemon Still
Made using real pressed raspberry and freshly squeezed lemon juice blended with Belvoir spring water this is an alternative to traditional lemonade for people who prefer their drinks without bubbles.

Apple & Blackcurrant Still
A blend of real pressed apple and blackcurrant juice combined with Belvoir spring water.

The launch of the Stills range comes hot on the heels of five new Belvoir cordials and pressés – Lemonade (with a hint of orange blossom); English Apple Pressé; Ginger Beer; Organic Lemon Cordial and Raspberry & Lemon Cordial – all British flavours with a 21st century twist.

Belvoir launched its ‘original’ elderflower cordial in 1984.

Made to a recipe by the late Mary Manners, mother of the company’s current Managing Director, Pev Manners, it remains Belvoir’s most popular product.

Today however, nearly 30 years later, the Belvoir Fruit Farms range comprises 12 cordial varieties, 10 pressés and 4 Stills drinks including organic and non organic.

All are still hand produced on the family farm in the beautiful Vale of Belvoir in Lincolnshire and are available from leading supermarkets, delicatessens, food halls, farm shops or via the website www.belvoirfruitfarms.co.uk.

Prices start from £3.09 on cordials, £2.29 on 75cl presses and £1.65 for Belvoir Stills. Belvoir Stills will be available from April.