Frozen yoghurt brand Yog has signed a major franchise with Odeon cinemas.
The new franchise will see Yog join Costa Coffee and Ben & Jerry’s in cinema foyers across the country.
Yog already has six of its own retail stores, the latest of which opened in Brighton in June last year.
Frozen Yoghurt has been a growing trend in the UK for the past few years, seeing multiple new brands emerge and expand very rapidly.
Yog has experienced this from the start and this latest signing continues to propel the brand forward in the now highly competitive market.
The first Odeon Yog counter will open in Greenwich within the next six to eight weeks and others will follow.
The franchise is the next phase in the company’s growth strategy, which saw it gain listings in Wholefoods and Waitrose last Autumn.
Yog co-founder Rebecca McGuire said:
“At Yog we are thrilled to have been chosen exclusively by Odeon Cinemas.
“It’s a great opportunity for us and propels the Yog brand across the UK and into Ireland.”