SIDEKICK LAUNCHES NEW SOUR RANGE
Halewood International has announced a new sub-brand to its Sidekick brand, Sidekick Sours.
The three sour fruit flavours; Apple, Redberry and Blueberry, will now be available nationwide and will sit alongside the existing Sidekick range.
The new products have retained the core original flavour, but now with a tangy sour feel.
Sidekick comes in 50cl bottles with an ABV of 14.5%.
All flavours have been developed to lend themselves to be enjoyed as part of a long drink, cocktail or pitcher as well as a shot.
The new products retain the original flavour but with a sour feel
Lorna Tweed, Brand Manager for Sidekick said:
“Sidekick has been performing well and in response to consumer demand we have now extended the range to include sour flavours.
“We have high hopes for this brand extension both in the on and off trade.
The remainder of the Sidekick range comprises five cream based and five fruit based products: Strawberry and Cream, Cookies and Cream, Chocolate Orange, Toffee caramel, Chocolate Mint, Apple, Cherry, Blueberry, Cola and Redberry.
Sidekick retails at £5.99 and is available in Tesco, ASDA, Bargain Booze, NISA, Booker and all leading Cash & Carry groups.
