NEW LIMITED EDITION CARLING ZEST LAUNCHES IN TIME FOR SPRING
Molson Coors has launched a new citrus flavoured larger.
The new limited-edition Carling Zest will have an abv of 2.8%.
Rolling out to retailers now in four-packs (rsp: £3.99), and in 12-packs and singles from 18 March, the beer is targeted at the summer market and has been described by the brewer as an alternative to ciders and rosé wines.
A draught version will be available to the on-trade from May, when a £1.9m ad campaign launches.
Since October, beers at 2.8% abv or below have been charged at 50% less tax than standard beer, prompting a number of launches.
Tesco rolled out 11 2.8% abv beers in January, the majority of which are exclusive to the retailer for six months.
Tesco said the beers had been launched in response to a continued uplift in the
