Frozen pizza brand Goodfella’s has announced its entrance into the light meal category with the launch of Delizia.
Goodfella’s Delizia is a light and crispy seven-inch pizza that’s designed for those wanting pizza just for one.
With Delizia, the brand is taking the opportunity to bring news to the £75m light meal category in frozen pizza.
With around a third of pizza being eaten as a light meal, Delizia aims to provide existing category shoppers the opportunity to increase their consumption.
It also is placed to attract new shoppers to the category that are looking for a light meal alternative.
Each stone baked seven-inch pizza base is topped with ingredients that embody the taste of the Goodfella’s brand.
And as every pizza contains fewer than 500 calories it’s also launching to appeal to those wanting a meal with less guilt.
Delizia is currently available in the following varieties:
- · Chargrilled chicken, red peppers and pesto
- · Slow roasted tomato and mozzarella
- · Italian-style ham and caramelised onion
Delizia will be launching in ASDA in mid-March with a promotional price of £2.00 and RRP of £2.99.
It will be available across the other major multiples with a RRP of £2.99 soon after.
Each pack will contain two frozen pizzas.