February 3, 2012, 3:37 pm

More than 9,000 consumers have voted to determine the results of the 2012 Product of the Year survey, advising fellow shoppers on the most innovative products in the consumer marketplace.

Notable winners this year are multi-tasking products such as Nuromol, Ryvita Thins, and new Aero Finesse.

New takes on established and well-loved brands also continue to resound with consumers this year.

This year’s Product of the Year consumer survey resulted in some particularly interesting findings on Britons’ shopping behaviour:

The downturn is still having its effect; over a third of consumers (41%) are giving up luxuries, such as beauty treatments and takeaway coffees, in order to save money.

The consumer survey resulted in interesting findings on Britons’ shopping behaviour

The majority of consumers (89%) spend less than an hour in the supermarket, reflecting the on-going trend for smaller ‘basket’ shops, and the growth in online shopping.

Only a fifth (22%) of consumers are spending more time in the supermarket than they did two years ago.

CEO of product of the year management, Mike Nolan, said:

“Congratulations to the Product of the Year Award winners for 2012.

“It’s great to see that brands are still developing top rate product innovations despite the tricky economic climate.

“This year’s winners reflect the growing consumer demand for multi-tasking products – it seems doing one job is no longer enough, consumers want more bang for their buck.”

The awards ceremony, presented by comedian and former Brand Manager, Hugh Dennis, was held at One Marylebone in London’s West End, and was attended by some of the biggest manufacturers in the business, including Reckitt Benckiser, Procter & Gamble, GlaxoSmithKline and Nestlé.


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