TESCO LAUNCHES NEW RANGE OF ARTISAN CHEESES
Tesco are first to market with a range of handmade specialist cheese from the Joseph Heler creamery.
Complete with newly designed packaging, this new collection of flavours introduces a new concept to the cheese category.
Priced at £1.99, the collection aims to appeals to all budgets and will roll out into Tesco’s stores throughout the UK this month.
The range comprises of seven classic varieties, all of which are classic flavours with a twist.
From Mature Cheddar, Red Leicester, Double Gloucester, and White Cheshire to Cheshire with Spring Onion, Smoked Red Leicester and Toasted Hop Cheddar, the collection hopes to provide something new and exciting.
The range comprises of seven classic varieties with a twist
With this new cheese tier Tesco hopes break down barriers, giving customers access to an affordable selection of artisan cheese that they may not ordinarily purchase due to price, variety or awareness.
Working together with Joseph Heler Cheese, a family run business that has been producing cheeses for over half a century, Tesco believe that this new range will allow customers to a cheese board in the comfort of their own home.
It also aims to enable people to discover new levels of versatility in their cooking and ultimately draw people’s attention to the selection of British cheese on our doorstep.
Tesco Buyer David Chamberlain said:
“With just a small selection of varieties dominating the cheese category, we wanted to put together a range of great British cheese with provenance.
“Offering the Tesco customer outstanding taste and innovation, at a price that is easy to digest, we have chosen a selection of cheese that not only tastes exceptional but offers an excellent level of versatility.”
Mike Heler, Managing Director of Joseph Heler Cheese said:
“We are delighted to launch this range of products in the UK’s number one retailer.
“We have worked very closely with Tesco to ensure the flavours and the look of the product exceeds our customers’ expectations.”
To visit the Joseph Heler website click here.
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