Sainsbury’s has announced the launch of its 100th MSC certified product, making it the largest UK retailer of sustainably sourced seafood.
Icelandic line caught Haddock will add to the already MSC certified products available in-store, including Cornish sardines and basics pollock fish fingers.
Working in exclusive partnership with suppliers, the launch also marks the first MSC certified fishery in Icelandas well as the 100th MSC Sainsbury’s product.
Last October, Sainsbury’s announced a sustainability plan to achieve 20 goals by 2020, including all fish will be independently certified as sustainable.
Ally Dingwall, Aquaculture & Fisheries Manager, Sainsbury’s said:
“We’re proud to continue to lead the way in offering sustainable seafood to our customers.
“As the UK’s largest retailer of MSC and Freedom Food fish, we always source food as responsibly as possible.
“At Sainsbury’s we know that customers want the peace of mind that the fish they buy is as sustainable as possible.
“This is why we will continue to boost the amount of MSC certified fish available in our stores.
“With such a stretching target that we have set ourselves by 2020, it’s great to celebrate a landmark such as this.”