February 6, 2012, 1:37 pm

Pure Via, the natural origin, low-calorie sweetener, has launched in the UK.

The product is hoping to revolutionise the way consumers satisfy their sweet tooth cravings, without compromising on taste.

Designed for sprinkling on cereal, sweetening a latte or baking cakes, Pure Via is a new sweetening ingredient to enter the increasingly competitive the UK market.

Compared with 20 calories in a teaspoon of sugar, Pure Via cubes or sticks have zero calories, while the Pure Via granules only contain two calories per teaspoon.

A natural origin alternative to sugar, Pure Via is sweetened with Reb A, the sweetest extract from the Stevia plant, which originates from South America and has been used as a natural sweetener for hundreds of years.

Odile Marriott, UK Marketing Manager for Pure Via said:

“We are delighted to be launching Pure Via in the UK. It has taken years for our researchers and developers to perfect Pure Via™ and to give it such as delicious taste. We look forward to hearing the response from the UK.”

The new range will be available to buy from Waitrose, Morrisons, Tesco, ASDA and Sainsbury’s with granules (80g) at £4.99, cubes (65 in a pack) at £4.99 and sticks (40 per pack) at £3.99.

For more information about Pure Via click here to visit the website.


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