KENCO MILLICANO LAUNCHES NEW STICK PACKS

February 21st, 2012

Kenco Millicano, Kenco’s first wholebean instant coffee launched last year, is now available in a new single-serve format.

The new packs contain 10 sticks of Kenco Millicano, with each stick the size for a single serving of Kenco’s first wholebean instant.

The product has been designed to suit busy shoppers looking for the taste of Kenco Millicano in a convenient format that means they can enjoy it on the go.

New packs contain 10 sticks of Kenco Millicano

Kenco Millicano, a blend of freeze-dried instant coffee and milled wholebeans, has seen huge success since its launch in 2011.

More than 2 million households have bought Millicano and almost half the volume sales to date have been incremental to total coffee.

Artur Kuczera, marketing manager for Kenco at Kraft Foods UK, said:

“Our new packs look fantastic on shelf and, once again, bring something new and exciting to the instant coffee category.

“The single-serve format is perfect for customers wanting to take their favourite coffee away with them, whether it’s on holiday or just to the office.

“We’ve got big plans for Kenco Millicano and for Kenco as a whole this year, with substantial marketing investment and ongoing innovation.

“We hope this is just the start of a fantastic 2012 for the brand.”