Jordans Cereals has launched a £2.5m TV ad campaign to reinforce the brand’s 25-year commitment to the countryside.
The TV campaign, which launched on 1 February for two months, will be supported by an integrated digital and PR programme to underpin key brand messages around taste and the environment.
Created by Grey London, the series of ads feature wildlife including a spider, owl, hedgehog and a bee with the claim that Jordans are the only cereal brand who support the British countryside as their farmers manage habitats like hedgerows.
An integrated digital campaign starts later this month on both Facebook and the brand website, using the TV creative to engage people more deeply with the brand.
Marketing director Carol Welch said:
“We have a uniquely compelling story to tell as the only cereal brand in the UK whose farmers dedicate 10% of their farmland to wildlife habitats, so that birds, bees and butterflies can thrive.
“We’re confident that our TV campaign will resonate with consumers, helping to step-change people’s perception of the brand.”