HEINZ TOMATO KETCHUP LAUNCHES NEW LIMITED EDITION SPICY KETCHUP

February 28th, 2012

After the release of Heinz Tomato Ketchup with Balsamic Vinegar, Heinz has announced the launch of a second limited edition, Heinz Tomato Ketchup blended with Indian Spices.

Combining the original taste of Heinz Tomato Ketchup with a blend of Indian spices the new sauce contains a mix of cumin, coriander and cinnamon.

As always the sauce contains no artificial colours, flavours or preservatives.

Heinz Tomato Ketchup blended with Indian Spices is designed to liven up British taste buds and meals and can be used to accompany chicken dishes as well as adding a twist to the ketchup as a dipping sauce.

Heinz Tomato Ketchup UK Facebook fans will also have the chance to win or buy one of the bottles through the page before it hits supermarket shelves.

The bottles won’t be available through any retail suppliers until 5th March, 10 days after the opportunity to buy on Facebook goes live on 24th February.

Only 1 million and 57 bottles of the limited edition sauce are being made and once sold out Heinz has no plans to continue producing the range.

The limited edition Heinz Tomato Ketchup blended with Indian Spices will maintain the iconic Heinz glass bottle with a spirited new orange label to bring a touch of India to the design.

Heinz Brand Manager Lucy Clark said:

“Building on the success of the Heinz Tomato Ketchup with Balsamic Vinegar first-ever grocery sale on Facebook, and knowing the nation’s passion for Indian food we anticipate that Heinz Tomato Ketchup blended with Indian Spices will be a huge hit across the UK.

“Authentic Indian spices have been used to bring a twist to the traditional Heinz Tomato Ketchup recipe, whilst a vibrant orange and gold label with elephant motif give it a clearly different look from our traditional label.”

Heinz Tomato Ketchup sells more than 80 million bottles each year across the UK alone and in total around 650 million bottles and 11 billion sachets across six continents making it the world’s favourite ketchup.

For more information visit the Heinz Tomato Ketchup Facebook site.