HARIBO LAUNCHES NEW STARMIX ADVERT
Haribo, the gums and jellies brand, has launched a brand new advert to support its top selling Starmix product, which is being aired on TV and in cinemas throughout the UK.
The advert, which will reach more than 96% of the brand’s target audience throughout the year, has been developed by creative agency Quiet Storm, the team behind the ‘Haribo sign the fession’ advert.
The new creative is a continuation of the brand campaign showing kids and grown-ups playing together with Haribo as the instigator of the fun.
In the new creative we see Dad and his daughter challenging other children in a pretend ‘test’ to try and resist eating a piece of Haribo Starmix in return for another piece but finding out that the product is just too good and the kids can’t wait with some hilarious results.
Haribo will support a full advertising schedule throughout the year with integrated marketing, sampling, and PR activity.
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