February 14th, 2012

Savoury pastry brand Ginsters is re-launching a special edition flavour – The Cheddar and Bacon pasty.

Available until the start of April, this special edition sku is tapping into a taste of the traditional at a time when winter warming comforts are front of mind.

Replacing the festive Turkey, Bacon & Cranberry pasty, Cheddar & Bacon will, as with the previous special edition flavours, retain the same price and coding on-pack to ensure an easy change for retailers and a sense of continuity for shoppers.

Andy Valentine, Head of Brand Marketing for Ginsters, said:

“Our special edition pasties have been one of our biggest successes over the past couple of years and we attribute that to the ever-expanding breadth of the offering, combined with the strength of the flavours and quality of the ingredients used.

“With Cheddar & Bacon we’ve gone for a traditionally popular flavour combination – beautifully mature west country cheddar and British smoked bacon.

“As a result, we hope to give our loyal consumers a great classic flavour to add to their repertoire, whilst attracting new shoppers to the category with a delicious taste of traditional Britain.”

The Cheddar & Bacon Pasty (180g) has an RRP of £1.99.