AMERICAN CHOCOLATE OUTSELLS LEADING BRITISH BRANDS

February 3rd, 2012

A chocolate range made by American confectioners Hershey’s and Reese’s has taken sweet-toothed shoppers by storm this week, with sales at Asda already outstripping favourites from leading British brands.

Some buyers have said that they’ll go to incredible lengths to keep the chocolate to themselves, with one visitor to Asda’s Facebook page saying that she’ll hide them in the vegetable drawer of the fridge.

Hershey’s and Reece’s chocolates have been favourites in the US for more than 100 years but have only just started to make an impression on UK consumers.

New products in the range have been on sale in Asda for the last week and sales have rocketed.

Asda stores in Chesser, Hunt’s Cross, Bridge of Dee, Shoeburyness, Sheffield, Pudsey and Edinburgh have seen particularly strong sales.

The new arrivals are Hershey’s Cookies ‘n’ Creme Bar, Hershey’s Kisses Cookies ‘n’ Creme, Reese’s Peanut Butter Cups Bars and Reese’s Peanut Butter Cup Miniatures.

Asda’s head of chocolate, Rob Benyon said:

“We have been gobsmacked by the reaction to the launch of the new Hershey’s range in-store and online

“The stock is flying off the shelves, pausing at the checkout and making its way into shoppers’ mouths in record time.

“We’ve doubled the number of Asda Facebook fans in a week on the back of this launch, which is unprecedented.”

Asda has been running a promotion on its Facebook page offering people the chance to win a year’s supply of the chocolate.

Visitors to the page are asked to complete the sentence “If I won a year’s supply of chocolate I would share it with _____________” for a chance to win the prize. Entries so far include:

“My baby bump for the next 7 months, then may let my husband have some after that.”
“With everyone at work and sabotage their new year diets!”
“My invisible friend.”
“The person I see in the mirror.”
“My cat (she hates chocolate).”
“I’d give them out to random people on the street (after asking if they don’t have any allergies) to give a little sunshine to their days.”
“Myself, I’d hide them in the veg drawer where nobody dare venture!”