Waitrose has extended its Love Life own-label range with new ‘You Count’ products taking pride of place on-pack, displaying the number of calories contained in each item.
The range extension, which launched into stores this week, consists of 64 products for breakfast, lunch, dinner and snacking.
Waitrose says the aim of You Count is to help consumers cut their calorie consumption.
As part of the launch, Waitrose has posted meal plans online and in the supermarket’s Love Life magazine to help consumers stick to a daily target of 1,500 calories.
Waitrose nutritionist Joanne Lunn said:
“The range makes it really easy for you to keep track of the number of calories you are eating each day.”
The products, ranging from cereal bars to macaroni cheese, went on with introductory reductions of 20% to 25%.