NEW BELVITA BREAKFAST FLAVOURS FOR 2012

January 25th, 2012

Belvita Breakfast is commencing a year of innovation, with the launch of three new flavours this January.

From 2nd January 2012, Belvita Breakfast 300g packs will be available in Forest Fruits and Muesli flavours, as well as a new Honey & Live Yogurt 253g pack to add to the Yogurt Crunch range.

Belvita Breakfast Biscuits are specially designed for breakfast and made with a blend of five wholegrains.

When eaten as part of a balanced breakfast they release carbohydrates over four hours.

Forest Fruits, Muesli, and Honey & Live Yogurt will add to the range

Belvita Breakfast is now worth £27.7m in the UK, making it Kraft Foods’ biggest biscuit brand in the UK.

One in seven consumers have tried the biscuits and the Milk and Cereals variant is the number one product in the Healthy Biscuits category – and with these new products and a high-impact marketing campaign planned for the next 12 months, the brand hopes to continue into 2012.

Rahul Gursahani, Senior Brand Manager at Kraft Foods said:

“Belvita Breakfast is proud to be offering more variety for people who lead busy lifestyles and who are rushed in the mornings.

“It’s not so much about educating people about eating a nutritious breakfast, as most know that they should be – it’s about giving them convenient solutions that contribute to a balanced breakfast.

“We’ve got exciting plans for the brand this year, including TV and radio advertising, digital activity and in-store promotions, so Belvita promises to be front of mind with customers.

“We’re hoping to continue driving category growth throughout 2012 through continued innovation and marketing investment, so that even more people wake up to Belvita Breakfast!”

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