January 12th, 2012 by

Halewood International, the UK based independent drinks company, has announced the launch of a new flavour for its Lambrini brand.

The new flavour will be available in the Off Trade from January.

Apple & Blackcurrant is the latest flavour to be added to the existing six flavour variants of the wine-style drink, Lambrini.

The new Lambrini

Building on consumer interest in fruit flavoured, lower ABV drinks, the new flavour is a response to demand for additional flavours and will sit alongside the current best selling flavour, Cherry.

Available in a 750ml bottle with an ABV of 5.5%, Apple & Blackcurrant offers a deep purple liquid designed to introduce new consumers to the brand and create stand out on shelf whilst complimenting the other flavours and colours in the range.

Targeting 21-35 women, the launch of Lambrini Apple & Blackcurrant will be supported by Consumer Press and PR, Social Media and sampling.

Sue Beck, Marketing Controller for Lambrini commented:

“The launch of Apple & Blackcurrant is a natural choice for the brand.

“The two flavours are both recognisable and favoured by our target consumer and this brings something new and vibrant to the range both in taste and appearance.”

The new Lambrini Apple & Blackcurrant will retail at £2.90.

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