Heinz Beanz is back on screens in the New Year with its ‘magic beans’ Jack and the Beanstalk TV advert.
The campaign aims to drive sales by highlighting that three tablespoons of Heinz Beanz contain one of the recommended five a day.
The advert is back on air now for four weeks and ends with the strap line: ‘for truly magic beans, it has to be Heinz’.
The end frame features the can, which includes a green keystone promoting the one of your five a day message.
Since it was first aired, the advert has been charted as one of most memorable to feature in the Nielsen TV Brand Effect Survey, which measures the percentage of viewers who can remember the storyline or brand of an advert within 24 hours of viewing it.
Not only has the advert generated greater awareness among consumers about the one of your five a day message, but there has been a significant increase in the claimed frequency that consumers are consuming Heinz Beanz.