Lulo, Guanábana and Mora are launching into the UK beverage market, offering a taste of the South American Andes.
The JUNA range is now available to purchase from Selfridges.
These new flavours, together with Mango, make up the innovative range of all-natural nectar fruit drinks from Euro-Colombian start-up company JUNA.
Targeting both retail and food service sectors, JUNA delivers a new taste experience that is aimed at the more cosmopolitan, health-conscious and adventurous UK consumer.
The fruits used in JUNA’s drinks offer health benefits with high vitamin, protein and fibre content.
JUNA Co-Founder, Christian Kaufholz said:
“JUNA is about going for the new, the exciting, the exotic – satisfying the human need for variety and discovery.
“We want to break away from the same old tones of apple, orange or banana, which form the basis of close to all fruit drinks which dominate the shelves today.
“JUNA offers UK consumers something totally new.”
Through its drinks JUNA also seeks to make a positive impact on the communities growing the fruits for its products, opening new markets for small farmers and their families in Colombia.
5p per bottle sold will go towards the JUNA Project, designed to strengthen fruit grower associations in remote areas of the country.
German-Colombian couple Christian Kaufholz and Angela Arévalo founded JUNA in January 2010.
They and their small team have spent a total of three years developing the range and a supply chain from the farmer to the High Street in Europe.
Colombia’s variety of exotic fruit has been the inspiration behind JUNA.
Co-Founder Angela said: “Colombia’s fruits are in many ways like Colombia and its people: refreshing, colourful and yet to be discovered by the world.”
JUNA drinks are already listed at selected independent eateries and food stores in Brighton and London.
The range is now being sold at eight Birley’s Sandwiches locations across the City and Canary Wharf in London.
JUNA’s entry into the UK market follows a successful launch in Germany last year.
The drinks are available in 250ml recyclable PET bottles with biodegradable labels with a RRP from £2.10.
JUNA drinks are 100% natural and do not contain any artificial flavours, colours or preservatives.
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