CLASSIC BARRATT CHEW BARS GET ‘MAX’ APPEAL

January 23rd, 2012

Barratt sweets, the kids’ singles brand, is hoping to boost its appeal by extending its most popular range of chew bars.

A new ‘Max’ variant has been introduced to Barratt’s single chews range, offering consumers more value for money.

The larger sized format comes in flavours such as Fruit Salad, Black Jack, Bruiser Kola and Bruiser Blackcurrant and Apple and will retail at 20 pence, whilst the standard bar will remain competitively priced at 12 pence.

Laura Burton, Barratt Brand Manager, commented on the range extension:

“This is a key initiative for us as it allows our consumers the choice of two different sizes on their favourite Barratt chew bars, coupled with a great value proposition.

“Value and larger pack formats are a key trend supporting the growth of the confectionery category at the moment.

A new ‘Max’ variant has been introduced to single chews range

“The 20p ‘Max’ chew bar is a fantastic opportunity to grow the Barratt Sweets brand and tap into the pocket money market.

“Both price points will appeal to kids buying treats for themselves.”

Tangerine recently acquired the Wham bar, expanding a category-leading portfolio which includes Barratt Refreshers, Sherbet Dip Dabs, Sherbet Fountains, Black Jacks and Fruit Salads.

Tangerine now boasts six out of the top 10 chew bar brands and The Max chew bars are available now.

For further information click here to visit the website.