BUXTON NATURAL MINERAL WATER CONTINUES OFFICIAL SPONSORSHIP OF ENGLAND CRICKET TEAM
Buxton Natural Mineral Water has announced that it will continue to be the official water supplier to the England cricket team for a further two years.
Buxton, which became an English Cricket Board (ECB) partner in 2008, will continue as the exclusive supplier of bottled water to the England cricket team for all home international matches until the end of the 2013 season.
In addition Alastair Cook, the One-Day International Captain will continue in his role as the Buxton brand ambassador.
Buxton became an English Cricket Board (ECB) partner in 2008
During 2012, England will play One-Day International matches against Australia, South Africa and the West Indies at home.
Buxton will continue to use the partnership to support instore activity for retailers, such as signed merchandise, match tickets and player appearances, which can be used for competitions and to drive footfall.
On the announcement, Jenny Bond, Head of Marketing and CCSD, Nestlé Waters UK said:
“We are proud to continue as the official water supplier to the England cricket team.
“Like cricket, Buxton Natural Mineral Water is quintessentially British, and the sponsorship remains a fantastic opportunity to promote Buxton and drive sales for our retail partners.”
ECB Head of Commercial Partnerships Mark Pearce, said:
“We’d like to thank Buxton for their continuing support for English cricket.
“This is the second time in four years that the company has renewed its agreement with ECB and their nationwide in-store marketing activity has played an important role in raising the profile of the England Team.”
In November, Nestlé Waters announced an investment of over £35 million in a new state of the art bottling and warehousing facility in Buxton, which will produce the lightest weight bottled water bottles produced in the UK.
The factory will open in Spring 2012 and will make lightweight bottles of Buxton Natural Mineral Water and Nestlé Pure Life, using an average of 25 per cent less PET plastic across all still formats.
In MAT terms, the bottled water market has increased both in value +5.5 per cent and volume +2.8 per cent with Nestlé Waters providing the largest manufacturer contribution to that growth.
Buxton Natural Mineral Water has an 11.9% share of the UK bottled water market.
Related posts:
- BUXTON MINERAL WATER SIGNS DEAL WITH ALASTAIR COOK
- BUXTON REPACKAGES WATER
- Consumers ‘shun’ bottled water
- Bottled water losing popularity, research finds
- New mineral water brand launched
- Calypso launches bottled water range
- FASHION BRAND MISSONI DESIGNS BOTTLE FOR S. PELLEGRINO
- PECKFORTON HILLS LAUNCHES BOTTLED WATER
