NESTLE LAUNCHES NEW AERO ORANGE BUBBLES SHARING BAGS
From 9 January 2012, Nestlé Confectionery will be launching a of new Aero Orange Bubbles sharing bag.
The new chocolate sharing bag sees Aero’s bubbly milk chocolate given an orange flavour and a new pack design – aiming to guarantee stand out on shelf.
Mixing Aero chocolate with an orange flavour has already proved popular with shoppers.
Launched in January, Aero Orange block has grown to be worth £4m.
The new Aero Bubbles Orange sharing bags
The total Aero brand is also seeing significant growth, up 12% to £93m.
The sharing bag category, now worth £346m in the convenience channel alone, continues to drive the total confectionery market.
With chocolate sharing bags proving particularly popular with shoppers, they account for a massive 40% of all sharing bag sales, worth £134m.
Whilst the market is growing well at 6%, Nestlé Confectionery are sales up a massive 38%.
Aero Orange Bubbles joins a sharing bag range from Nestlé Confectionery including Aero Peppermint Bubbles, Rolo, Smarties, MilkybarGiant Buttons, Kit Kat Pop Choc and Munchies.
Nestlé UK Trade Communications Manager, Graham Walker, said:
“With the launch of new Aero Orange Bubbles, Nestlé Confectionery is offering yet another new and exciting flavour combination to shoppers.
“What’s more, with this particular flavour already proving a big success in chocolate blocks, shoppers are sure to be on the lookout for the new Aero Orange format.
“Retailers wanting refresh their sharing bag range should stock up now, and create in-store theatre to maximise the sales.”
