WEIGHTWATCHERS LAUNCHES NEW VANILLA ICED DESSERT TUB

November 4th, 2011

Weight Watchers Iced Desserts licensee, Icefresh, is following on from the launch of three new products this year with the launch of the new Weight Watchers Vanilla Iced Dessert Tub.

The foodies at Weight Watchers have come up with a new scoop-and-serve concept – each tub comes with its own specially-designed scoop to consumers stay in control of their portions.

The new Weight Watchers Vanilla Iced Dessert Tub is made using real vanilla pods and is a reduced-fat accompaniment as a stand alone dessert or accompaniment for a pudding.

A two levelled scoop serving contains just 44 calories

A two levelled scoop serving contains just 44 calories, 1.1g of saturated fat and a ProPoints® value of one.

Phil Webster, Chief Operating Officer at Icefresh, said:

“Weight Watchers offers its loyal followers something unique with our guilt-free treats.

“Our proposition is centred around taking mainstream products and offering customers the same levels of indulgence and taste, but with significantly less fat and calories.

“What our customers want are guilt-free treats they can enjoy as part of a healthy, balanced lifestyle.”