MILLER BRANDS EXPANDS PORTFOLIO INTO CRAF BEERS
From October, Miller Brands is expanding its portfolio into Craft Beers by making St Stefanus Belgian abbey beer available to UK consumers as part of a distribution agreement with the Van Steenberge brewery and the Sint Stefanus monastery.
With a history dating back to 1295 AD, St. Stefanus is an unpasteurised high fermentation beer that is also refermented in the bottle.
It is brewed using three different yeasts, including the Jerumanus yeast strain, entrusted to the Van Steenberge family brewery by the monks of Sint Stefanus.
After brewing, the beer is stored for a minimum of three months before cellar release, allowing the flavours to develop.
St Stefanus Belgian abbey beer is now available to UK consumers
The beer will continue maturing in the bottle until it is opened, adding depth to the taste and aroma.
Available in bottle only, consumers will be able to choose how they want their beer to taste by selecting their preferred age.
Laura Edwards, Director of Trade Marketing at Miller Brands, said:
“Like World Beers, Craft Beers are increasing in popularity, especially for those occasions when consumers want to try something a little different, which is why we are adding St Stefanus to our portfolio.”
St Stefanus is aimed at consumers who enjoy Craft Beers and will seek out new, artisan products for a different taste experience.
It will be available in two varieties – the Blonde, which is a 7% ABV, cellar matured for a minimum of three months, and the Grand Gru at 9% ABV, which is cellar matured for a minimum of nine months.
