LYONS LAUNCHES NEW COFFEE RANGE
After 107 years the Lyons’ coffee range has bagged a brand new look.
The distinctive new packaging and new taste has hit the shelves of all major supermarkets, and is already selling well.
Founded in 1904 by J Lyons & Co, the catering business was responsible for Lyons Corner Houses that were a popular sight in London.
But it’s not only the packs that have changed – based on consumer research, the range has been developed to include three blends to appeal to a wider variety of tastes – in the convenient Coffee Bag format.
· Lyons Good Morning (Bright Breakfast Coffee)
· Coffee Break (Smooth All-Day Coffee)
· Luxurious Gourmet Italian (Rich Evening Coffee)
The new packaging and taste have hit the shelves of all major supermarkets
Lyons’ coffee bags contain coffee that’s freshly roasted and ground in the UK, giving busy coffee drinkers a cup of real coffee but without all the fuss of preparation.
Each coffee bag comes individually foil-wrapped, maintaining the flavour and freshness, and is designed for ease of use.
Consumers need to pop a bag in a cup, pour on freshly boiled water and a few minutes later they’ll be enjoying that wonderful real coffee taste – no fuss.
To celebrate the relaunch, Lyons has teamed up with the Royal British Legion and will donate three pence from every pack sold to the Poppy Appeal during its 90th year celebrations.
Elaine Higginson, United Coffee’s managing director UK & Ireland, said:
“We are seeing a shift towards quality coffee occasions in the home. Lyons’ coffee bags are ideal for anyone looking for a good coffee in a convenient format.
“It’s early days but the new packs and flavours seem to be a hit with coffee lovers, and of course every pack bought includes a donation to The Royal British Legion, which makes our coffee taste even better.”
The Lyons’ coffee product range includes coffee beans, roast and ground and unique to Lyons.
