Producers Quex Foods are launching their Kent Crisps range in bigger 150g bags to encourage purchase in the sharing market.
Available from selected Waitrose, pubs, farm shops, delis, and fine food specialists, the new size goes on sale this month to join the 40g bags, which have sold more than 300,000 since March.
As the trend for sharing in the food market grows stronger, the new larger bag format hopes to encourage sales over the festive period.
Made from locally-grown potatoes, hand-cooked for quality and texture, Kent Crisps push the importance of local sourcing.
Flavours include a first for the crisps industry – Oyster and Vinegar, plus Great Taste Award winner Ashmore Cheese and Onion, Sea Salt and Biddenden Cider Vinegar and Sea Salt.
Quex Foods, based in Birchington, Kent, only use natural flavours and colours and produce Kent Crisps using sustainable methods – an important factor for the Quex Park estate’s conservation aims.
Anthony Curwen, Quex Foods managing director, said:
“It seems crisps lovers can’t get enough of them and we have had constant requests for the bigger bags.
“We’ve invested in the new 150g sharing packets ahead of schedule due to overwhelming demand.”
Kent Crisps are produced by Quex Foods, a division of the Quex Park Estate (Birchington, Kent) – a 250-acre country park.
Quex Foods also makes a range of local produce, including Extra Virgin Rapeseed Oil, and Extra Virgin Sunflower Oil – both grown and pressed on its local farm.