BrandOpus has revamped Country Life packs with a simplified design, in a bid to reinforce the brand message of butter sourced from the British countryside.
With Country Life currently established as a top selling British butter brand, BrandOpus sought to reflect this authority through the pack design.
BrandOpus has attempted to enhance the strength and impact of the identity by stripping back the design to present the brand in a more confident
Presenting the refreshed identity on an angle aims to reflect the rural and straightforward nature of the brand.
The new pack has been designed to achieve greater stand out on shelf whilst further differentiating Country Life from its competitors at a brand level.
Paul Taylor, Creative Director at BrandOpus, said:
”This was an opportunity to build on the distinctive brand identity that is now firmly established in the consumers mind.
“We have reduced the number of elements on the pack to allow us to strengthen and emphasise the visual equities that make the brand unique.”
The new look is built upon the success of the previous BrandOpus design in 2009.
Since then Country Life has grown its position as a British butter brand.
This project continues the long term design partnership between DairyCrest and BrandOpus, who also work on the Chedds, Utterly Butterly and Clover brands.
The new design will roll out across five variants this month.