ATKINS EXPANDS READY TO DRINK RANGE

November 21st, 2011

Atkins, a leading brand in the weight controlled nutrition category, has expanded its range of ready to drink shakes in the UK with the addition of a brand new product in its portfolio.

The launch increases its offering of morning snack products.

The new Atkins Day Break Strawberry Yoghurt Shake is designed to be enjoyed as a mid-morning treat – low in sugar (3g) and carbohydrates (only 3g net carbs) but a high portion of protein (10g).

The shake also claims to deliver an energy boost to ward off hunger pangs.

Containing fibre (5g), the shake can help maintain a healthy digestive system, as well as making it easier for people to follow a balanced, low carb and low sugar diet.

Peter Valentine, managing director of Atkins UK explained:

“Obesity rates in the UK have quadrupled in the past 25 years, with one in four adults now overweight, so dieting and striving towards a healthy lifestyle is of utmost importance to consumers.

“The demand for convenient, low carb and low sugar snacks is higher than ever, particularly morning time snacks, which people can consume ‘on the go’.

Atkins has seen its SKUs in Tesco increase by 100 per cent

“The demand for healthy snacks that complement diet and health regimes is evident in our recent sales figures.

“Atkins has seen its SKUs in Tesco increase by 100 per cent, to ten variants.

“It has also gained significant new listings in Waitrose and NISA Today Foodservice outlets, as well as incremental sales in Boots, Sainsbury’s and Superdrug.

“This increase in the availability and distribution of our products is satisfying the appetite for healthy snacks and offering consumers even more choice in this sector.

“There is currently no comparable yoghurt shake available to the UK market with such low sugar and carb levels, making it a perfect snack option for both those following Atkins and those who are looking for an alternative, healthy snack.”

The launch of the Strawberry Yoghurt Shake follows the launch of the other products in the Advantage, Endulge and Day Break ranges from Atkins, all of which support the diet, and the ‘grab and go’ format offers the perfect option to consumers, who are not only following the Atkins Nutritional Approach, but who are also looking to regulate their weight and enjoy a healthier lifestyle.

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