NEW NATURAL ENERGY DRINK LAUNCHES IN THE UK
For the first time, a natural drink has launched which harnesses the power of natural ingredients to give an energy lift whilst also boosting mental performance – Scheckter’s OrganicEnergy.
Each can of Scheckter’s OrganicEnergy contains a combination of organic and natural ingredients to provide sustained energy.
The blend of 100% natural ingredients releases energy slowly over a longer period of time, creating a sustainable energy lift that avoids the short lift and sudden ‘crash’ of some of the other energy drinks currently on the market.
All energy drinks have ‘effective ingredients’.
Scheckter’s OrganicEnergy drink is no different – except that all the ingredients are 100% natural and organic.
Extracts from organic raw green coffee beans and organic Guarana give the physical and mental boost from caffeine, Ginseng helps relieve stress and Gingko Biloba helps boost mental focus.
Toby Scheckter, founder of Scheckter’s Organic Beverages and former racing driver, was raised on Laverstoke Farm, an organic farm owned by his father Jody Scheckter.
Involvement in the day-to-day activities of running the farm gave Toby an understanding and appreciation for the processes involved in producing organic products.
Recognising that there was a significant gap in the energy drinks market for a healthier alternative, Toby spent two years developing the worlds first 100% Natural, Organic and FairTrade approved energy drink.
Launching Scheckter’s OrganicEnergy has stemmed from Toby’s passion to stay true to his commitment to organic farming.
Commenting on the launch of Scheckter’s OrganicEnergy, Toby said:
“After retiring from my career as a racing driver I began working in motorsport management and so was constantly in contact with energy drink manufacturers involved in the sport.
“I very quickly became tired of drinking energy drinks that tasted dreadful and were full cheap, unhealthy, poor quality ingredients.
“I was a regular consumer of energy drinks and I wanted to create a real energy drink using real ingredients that consumers would enjoy.
“A lot of research, development, testing and pride has gone into creating our 100% natural organic energy drink.
“What we ended up with is the world’s first 100% natural, organic certified FairTrade approved energy drink that doesn’t compromise on flavour – winning a Gold award at the Great Taste Awards 2011.”
Scheckter’s OrganicEnergy is available from Waitrose, Holland & Barrett and at health food stores nationwide and costs £1.45 for a 250ml can.
For more information on Scheckter’s OrganicEnergy click here to visit the website.
