Magners cider has undergone a redesign across its entire range, with a new “premium” look on its iconic bottle, label and packaging.
Magners products incorporating the recent change are available now from on and off trade outlets across the UK.
The new design aims to reflect the long heritage and tradition of the Magners cider mill in Clonmel, Ireland but with a modern and contemporary twist.
The refreshed look has been designed to depict the wealth of practices and stories inherent with the cider making process.
Though the bottles have retained the same shape and style, they will also include William Magner’s signature embossed on the bottle shoulder.
While the packaging has changed, the products remain the same, retaining the flavour, craft and care that has gone into making Magners cider for over 75 years.
Kirsty Hunter, Head of Marketing, Magners, commented:
“Magners is a premium cider and we wanted the passion, care and quality we put into every bottle to be represented in the new design.
“The refresh gives the brand a distinctive look, stand out on shelf and a real point of difference from the competition.”