LINDA MCCARTNEY FOODS LAUNCHES TWO NEW PRODUCTS

October 21st, 2011

The Linda McCartney Vegetarian Mini Snack Sausages and Vegetarian Roast will continue to grow the Linda McCartney Food range this Autumn.

Both new products are sources of protein and fibre and follow in the footsteps of the best-selling Vegetarian Sausage.

The new Vegetarian Mini Snack Sausages are a bite-size version of the brand’s no. 1 selling Vegetarian Sausage and are designed to be versatile.

Launching to appeal for children’s lunchboxes, snacks and parties; the sausages can be cooked in a batch and enjoyed for a range of meal occasions.

The re launched Vegetarian Roast takes less than an hour to cook.

Linda McCartney currently holds 12.8% of the Frozen Meat-Free foods market and is the fastest growing brand in the category, up 24.7% year on year on a sales value basis, significantly ahead of the market, which is up 5.7% year on year in sales value.

James Gentle, UK Group Head of Marketing at Hain said:

“Linda McCartney Foods is dedicated to continuously creating new dishes that are both innovative, tasty and meat free.

“These new products will bring more flavor to the meat free sector and we aim for both products to continue to build on Linda McCartney Foods’ existing popularity and attract new consumers, both vegetarian and non-vegetarian to the category.’

Linda McCartney Foods is committed to continuously creating innovative and tasty meat free options for both vegetarians and meat-reducers alike.

All products are developed in light of Linda’s enjoyment of meat-free eating and aim for her recipes to go beyond vegetarianism to creating food that appeals to all consumers.