October 7, 2011, 7:11 am

HiPP Organic, the brand for organic baby food, is hoping to further accelerate sales in the snack category by increasing their ‘Little Nibbles’ snack range offering.

The latest additions; Fruit Bars with Cereal and Squiggly Corn Puffs aim to bring even greater choice and variety to a category which has seen continued growth, due to parents seeking organic finger food options to help encourage their baby to chew.

The complete Little Nibbles range, which officially launched in January last year, saw a 34% increase in YoY value sales, successfully generating EPOS sales of over £1m.

New Fruit Bars with cereal

The latest new product developments combined with an increase in product distribution, will work to build on the success of the current range, drive further sales and spearhead category growth.

Jane Mayall, Head of Marketing at HiPP Organic said:

“HiPP Organic Little Nibbles were initially launched to provide mums with a delicious snack offering for babies and toddlers.

“The latest innovations are set to drive further sales amongst the existing range, creating an incremental opportunity for retailers.”

Squiggly Corn Puffs have been specially developed to encourage babies to chew and feed themselves.

Containing no artificial colours, flavourings or preservatives, they have been designed to give mums the reassurance that they are providing their baby with a guilt free finger food.

The latest additions aim to bring even greater choice and variety to the category

The all natural Fruit Bars with Cereal are available in two different varieties; ‘Plum & Apple’ and ‘Peach & Apple’.

With no added sugar, each fruit bar contains 50% organic fruit and four different organic cereals, suitable from 12 months onwards.

The ‘handy sized’ bars are sold individually and have a softer texture than traditional cereal bars, providing parents with an on-the-go snacking solution.

Along with the existing variants in the Little Nibbles range; Apple Rice Cakes, Carrot & Pumpkin Rice Cakes, Tomato & Sweet Red Pepper Rice Cakes and Apple Elephant Biscuits, Squiggly Corn Puffs and Fruit Bars with Cereal will incorporate a cartoon character on pack to provide optimum interactivity between parent and child, and help create widespread appeal.

The Little Nibbles range recently won a bronze award for ‘Best Baby/Toddler Snack’ in the Practical Parenting Awards, which reinforces the quality and demand for these convenient finger foods.


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