TETLEY’S CANNED ALES GET A FRESH NEW LOOK

September 8th, 2011

As part of Carlsberg UK’s continued investment programme in the Tetley’s ale brand, the canned range has been given a new look, with redesigned cans appearing on shelves from this September.

The new design for Tetley’s Smooth Flow and Tetley’s Original hopes to communicate more modern message and, along with a new Tetley’s Smooth Flow font in the on-trade, gives a consistent look to the Tetley’s brand across all channels.

The redesign includes a distinctive image of the iconic Tetley’s Huntsman, the symbol of the ale for more than 50 years.

David Scott, director of customer marketing at Carlsberg UK, said:

“The new imagery gives Tetley’s Smooth Flow and Original a fresh, modern look which also continues to emphasis Tetley’s tradition and heritage.

“The unique logo gives Tetley’s greater standout on shelf and demonstrates our continued support for the Tetley’s brand across all channels.”

The redesign will also be supported with brand new idents shown everyday on ITV4 from October, as Tetley’s continues with the highly successful sponsorship of the Real Men’s TV programme strand.