Domino’s Pizza has launched a new free iPad app to enable customers to order in a matter of swipes.
Developed by Somo, the iPad app is the latest mobile addition to Domino’s ordering methods and sits alongside its existing iPhone and Android apps.
iPad users need to enter their postcode and the new app will automatically locate the nearest Domino’s store.
Users can then scroll through a carousel style menu to select their pizzas, sides, desserts, subs and drinks.
Pizzas can be customised by choosing the base and pizza size, selecting the pizza sauce and then scattering on a range of toppings by tapping the screen.
Having selected their pizza, iPad users can also choose from a range of sides, desserts and drinks and view the store’s latest meal deals.
With PayPal available as one of the payment options, consumers can place their order and pay via the app with a few clicks.
Simon Wallis, sales and marketing director for Domino’s Pizza, said:
“We are delighted to launch our new iPad app, following the great success of our iPhone and Android apps.
“Sales of iPads are currently growing faster than iPhone and with the introduction of our new ordering app, we are keen to capitalise on this opportunity.
“We have achieved fantastic sales to date through mobile channels – our iPhone app generated £10million in pizza sales in just eight months – and we expect this trend to continue with our new iPad app and further take-up of our existing apps for iPhone and Android.
“We want to make sure that ordering a pizza is quick and easy for our customers however they do it and wherever they are – whether it’s sitting on the sofa or commuting home on the train.
“We have worked very closely with Somo to build an app in true Domino’s style, which is not only user-friendly but fun too.”
Domino’s new iPad app is now available to download free from the App Store.