ASPIRE LAUNCHES NEW CRANBERRY FLAVOUR CALORIE BURNING DRINK

September 5th, 2011

Aspire, the UK and Europe’s first calorie burning soft drink, has just launched its cranberry flavoured 250ml slim line can in the new well-being section of selected Waitrose stores around the country.

In stores now, Aspire claims to help consumers burn extra calories whilst maintaining a busy and active lifestyle.

Aspire is the first calorie burning soft drink to be launched in the UK and is tested and proven to burn on average over 200 calories (Kcals) per can by a leading British Laboratory.

Using a recipe of selected natural ingredients, the brand has created a new cranberry flavoured soft drink to be enjoyed chilled whilst on the go, as a daily accompaniment to a healthy lunch, for refreshment after a workout or as a replacement for cranberry juice in any cocktail.

Aspire’s key facts include:

  • Proven to burn on average over 200 calories (Kcals) per can
  • Contains five calories (Kcals) per 100ml
  • Contains a combination of carefully selected natural ingredients
  • One can provides a good source of vitamins
  • Cranberry flavoured and lightly carbonated

Darren Linnell, co-founder of Aspire said:

“Building on the strong demand there has been for Aspire via our current stockist’s, as well as our website, we want to ensure that we bring consumers what they want – more Aspire, and, with Waitrose as our newest distributor, this is fast becoming a reality.

“We have seen strong sales of over 500,000 units this calendar year, across the UK and Ireland and are really pleased that Aspire seems a popular product, with a continuously growing number of fans and consumers alike.”

The recommended retail price per can is £1.69, however all products within the well-being section will be supported by a strong promotional campaign that offers the products at three for the price of two.