WILD has developed new juice concepts in a bid to pick up on the latest consumer trend for exotic fruits including mango, pink guava and marla.
The WILD product range will now include juices with exotic fruits from all over the world.
The select choice of fruit is typical, both in origin and use, for a particular continent or region; for instance, Alphonso mangos from India.
The brand believes this provides a clear differentiation over existing products for manufacturers.
The four different varieties in the new WILD range have been given the slogan ‘discovering fruits of the world’.
The African mix, for example, includes the exotic marula and pink guava from South Africa.
WILD’s Asian mix features Alphonso mangos from India, with lychees, tamarinds and coconut water.
The portfolio also includes a Caribbean medley of red grapefruit from Cuba and pineapple from Costa Rica, and also a tropical variety with fruits from Ecuador and Brazil, including passion fruit and acerola.
All four concepts from the WILD range contain 100% fruit.