NESTLE LAUNCHES NEW ROLO BISCUIT

August 4th, 2011

Available from 29th August, Nestlé are launching their latest product, the new Rolo Biscuit.

The new biscuit is a combination of Rolo caramel and chocolate with crunchy biscuit pieces in the centre.

Each biscuit is also individually wrapped so that the product can be more appealing for on the go consumption.

With an RRP of £1.55 for a pack of six, Rolo Biscuit comes at a positive time for the Rolo brand, which has seen total sales rise to £18m, up 19% year on year.

The new biscuit is a combination of Rolo caramel and chocolate with biscuit pieces

The launch is supported with a targeted £400k media investment which includes TV, outdoor and sampling activity.

Kicking off on 12th September the TV campaign will be seen by 74% of the target audience three to four times.

The launch of this new 95 Calorie biscuit follows a successful move for the Aero brand into the biscuit category earlier in the year.

Aero Biscuit cut a path into the biscuit category for consumers looking for an indulgent, chocolate snack and is now being joined by the Rolo brand to improve Nestlé’s shelf stand out in the biscuit isle.

Both Rolo biscuit and Aero Biscuit are produced at Nestlé Confectionery’s Halifax factory.

Graham Walker, Nestlé UK Trade Communication Manager, said:

“Launching the hugely popular Rolo brand into the biscuit category is sure to prove popular with the brand’s many fans.

“What’s more, with Rolo experiencing sharp growth, up 19%, the new and exciting Rolo Biscuit comes at just the right time to continue this success.”