BRANDS DRIVE GROWTH AS GLUTEN FREE MARKET CONTINUES TO BOOM
The gluten and wheat free market in the UK is continuing to show strong growth, according to latest market figures from gluten free brand leaders, DS-gluten free.
Latest Kantar Worldpanel data, commissioned by DS-gluten free, shows that the total gluten and wheat free market is now worth more than £130.7 million – up 15.7 per cent year on year, compared with growth of 14.7 per cent in the year to December 26, 2010.
In retail, Tesco and Sainsbury’s represent 52.6 per cent of the market with Tesco, Sainsbury’s, Asda, Co-op and M&S all showing at least double digit growth year on year.
Bread, sweet biscuits and cakes are proving the top drivers of sales value, while rice/corn snacks and crackers and savoury snacks have also seen strong growth of 54.6 per cent and 31 per cent year-on-year respectively.
Emma Herring, Retail Brand Manager at DS-gluten free, said: “Even with such pressure on household incomes, the gluten and wheat free market continues to show rapid growth.
“Even with private labels entering the market, a brand such as DS-gluten free is still the number one brand in the UK, and second in the overall gluten free sector – which includes both brands and private label – after Tesco’s private label range.
“New entries, such as the M&S free from range, are certainly growing the market but category consumers still turn to heritage brands when making purchasing decisions.
“There’s tremendous potential for retailers to tap further into this market. With the rate of growth continuing to accelerate, it looks like 2011 will be another exciting year for the gluten free sector.
“With one in 100 people in the UK now thought to have coeliac disease, and many others deciding to follow a gluten free diet for lifestyle reasons, there’s real potential for continued and significant sector growth.”
For more information on DS-gluten free click here to visit the website.
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