BEN & JERRY’S LAUNCHES NEW FAIRTRADE ‘WICH’
Ice cream makers Ben & Jerry’s is welcoming the ‘Wich to their fair-trade family.
The ‘Wich combines vanilla and chocolate chip ice cream, sandwiched between two chewy chocolate chunk cookies.
Ben and Jerry’s aim to make all of their ice cream with milk from their Caring Dairy, free range eggs and Fairtrade ingredients where possible.
As co-founder Jerry Greenfield said:
“Fairtrade is about making sure people get their fair share of the pie.”
Additionally, Ben & Jerry’s ice cream is climate neutral, from cow to cup, helping to reduce their carbon foot-print.
The ‘Wich combines vanilla and chocolate chip ice cream, sandwiched between two chocolate chunk cookies
Ben & Jerry’s Homemade Inc., was founded in 1978 in a renovated gas station in Burlington, Vermont, USA, by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield.
The two friends started their ice cream careers with a $5 ice cream making correspondence course from Penn State University and a $12,000 investment ($4,000 of which was borrowed)
They soon became popular in the local community for their innovative flavours, made from fresh Vermont milk and cream and large portions of whatever ingredients they felt tasted good on the day of making.
Since then Ben & Jerry’s has become a world wide ice cream brand and as well as launching new flavours year on year, the brand is also re-launching its existing products as Fairtrade.
The new Fairtrade ‘Wich’ is on sale in selected supermarkets now.
Find out more at www.benjerry.co.uk.
