Following the successful ‘Search for the UK’s Tastiest Meat-Free Dish’, Linda McCartney Foods has announced the launch of the new Mushroom & Ale Pie.
The pie will be exclusively available in Sainsbury’s nationwide from 7th August 2011.
Winner Kate Ford said: “This competition has been a fantastic journey and I have enjoyed following the development of my recipe, from creating the dish to following its progress into stores across the country.
“I hope the ‘Mushroom & Ale Pie’ will serve as another delicious meat-free alternative and I can’t wait to see it hits shelves this August!”
The new Linda McCartney Mushroom & Ale Pie follows in the success of the UK’s no. 1 selling Vegetarian Sausage.
The pie is an addition to the established range of the Linda McCartney meat-free products available and will be vegan friendly.
High in protein and cooked in a flaky puff pastry with a filling of mushrooms, lentils, onions and with a hint of ale, this winner hopes to draw attention to the Linda McCartney range and encourage sales.
Sir Paul McCartney said: “It has been a fantastic experience to launch this competition and see food fans all over the country submit their best recipes.
“Trying the meat-free way of life is both tasty, environmentally friendly and we are delighted with the huge response that we have received through entries.
“Kate’s ‘Mushroom & Ale Pie’ is a worthy winner and includes all the values Linda cherished – hearty, home-cooked and meat-free.”
Linda McCartney Foods launched its search for the ‘UK’s Tastiest Meat Free Dish’ in November 2010, calling for all budding chefs to submit their tastiest vegetarian recipes.
By January 2011, hundreds of entries had been received and the judging panel, hosted by Mary McCartney and including renowned chef Aldo Zilli, Celebrity Masterchef winner Liz McClarnon, Green & Black’s co-founder Josephine Fairley, Vegetarian Society’s Alex Connell and Sainsbury’s category buyer Alison Atkin, met in February to taste the shortlist and selected three finalists.
The Linda McCartney Foods team later visited the three finalists’ hometowns to create a mini-documentary of each finalist cooking their dish, which aired during ITV’s This Morning between 4th–11th April 2011.
Kate was chosen through the public’s online votes on www.itv.com/linda from 4th-7th April receiving over 40 per cent of the votes.
Kate’s dish has served as the inspiration for the new Linda McCartney Foods product that will hit shelves alongside the current range in Sainsbury’s nationwide this August.
The Linda McCartney range is available from Sainsbury’s, ASDA, Tesco, Morrison’s, Holland & Barratt, plus independent retailers nationwide.
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