Launching with the slogan ‘You can’t have too much of a good thing’ Tabasco is launching its sauce in a new gallon sized jug of Tabasco Pepper Sauce.
To create an impact on kitchen shelves and on the plate, the Tabasco Gallon Jug hopes to appeal to hot pepper sauce fans, and long term Tabasco consumers.
The product has always marketed itself as a sauce to accompany breakfast, lunch and dinner, and Tabasco is now re-enforcing this message with the launch of this Gallon Jug.
Tabasco is aged for three years in oak barrels, made with a unique recipe, and is marketed as a flavour enhancing product.
The new bottle hopes to draw attention to the brand, underline it as a staple condiment and grow its offering on shelf.
The new gallon jug can now be found in Fortnum and Mason, Harvey Nichols and Selfridges (RRP from £75).