BULMERS UNVEILS NEW NO17 CIDER FOR SUMMER

June 6th, 2011

Bulmers has announced the launch of Bulmers Nº17, a four per cent ABV premium apple cider with crushed red berries, cut with a shot of lime.

Recommended served poured over ice and served with a wedge of lime, Bulmers Nº17 is a new take on the brand’s classic cider.

Bulmers Nº17 launches just as the entire range of Bulmers ciders, which includes Bulmers Original, Bulmers Pear and Bulmers Crisp Blend, the latest in a series of limited edition flavour variants, is experiencing a packaging refresh.

With a new bottle shape and redesigned front labels, the new packaging will aims to make it easier for consumer to find their brand favourites.

Sanjay Patel, Brands Director-Cider at Bulmers said:

“Cider drinkers love experimentation and innovation, and we’re pleased to be introducing Bulmers Nº17.

“It’s a crisp, delicious new way to enjoy cider all year round, and we think cider fans will be delighted with the fresh taste of Bulmers Nº17.”

Bulmers Nº17 will be available from 13th June, and the launch will be supported with a series of experiments for the whole summer and an extensive marketing campaign, including TV and outdoor advertising, a digital campaign, sampling in major UK cities, and experiential activity