SAINSBURY’S PUBLISHES NEW SUMMER RECIPE BOOK
Sainsbury’s has launched a new recipe book, Summer Recipe Collection by Sainsbury’s, a collection of 100 recipes to suit the warmer weather, available in store and online now.
To celebrate the launch of the brand new summer cookbook, Sainsbury’s is running a limited buy one, get one free offer on Baking Recipe Collection by Sainsbury’s and Summer Recipe Collection by Sainsbury’s.
Both hardback books, with 100 recipes each, are available until 14 June for the combined price of £5.
The 196-page hardback’s recipes range from snacks to share, to salads and summer suppers that have been designed to make the most of fresh, seasonal produce.
The barbecue recipes have been created for evening entertaining while the picnic section publishes ideas for family eating.
There is also a summer dessert section, and each recipe has been tried, tested and tasted.
A joint enterprise between Sainsbury’s and Seven, the strategic content agency, Summer Recipe Collection by Sainsbury’s follows the success of The Winter Recipe Collection in 2010, Baking Recipe Collection, in February, and the more recent Cocktails by Sainsbury’s, launching last month.
The Winter Recipe Collection, the first recipe book in the series, was the best selling non-celebrity cookbook at the end of last year.
The Summer Recipe Collection by Sainsbury’s book was developed by the experienced in-house team at Seven.
Dorcas Jamieson of Seven said: ‘One of the pleasures of summer is eating outside.
“This fantastic recipe book brings you the best of summer food in one place -easy to prepare, with minimal effort.
“We have a long-established track record of creating great-tasting, fail-safe recipe content and our in-depth understanding of Sainsbury’s customers makes these books a natural extension of our ongoing relationship with the retailer.”
Seven also produces Sainsbury’s Magazine, now the UK’s most widely read, paid-for title.
With just under four million readers every month (NRS), Sainsbury’s Magazine is the only title to be a three time winner of the PPA Customer Magazine Award at the annual Periodical Publishers’ Association (PPA) Awards.
