May 12, 2011, 11:07 am

Belvoir Fruit Farms is launching a new flavour to its still Fruit Crush range; Orange and Pink Grapefruit Fruit Crush.

As with the other products in the range it’s a 100% natural juice drink which claims to be high on quality as well as taste.

This new variety is launching as a ‘tangy, refreshing’ blend of real pressed ruby orange and pink grapefruit with Belvoir spring water.

Pev Manners, MD of Belvoir Fruit Farms, commented:

“This is a classic combination of two citrus favourites; orange and pink grapefruit and we’re confident that customers will be enthusiastically receptive.

“It’s perfect as we are heading into summer and like the rest of the range, it is very refreshing.

“Consumers are no longer satisfied with the run-of-the-mill soft drinks on offer when they go to pubs and bars but are looking for tasty, exciting and healthy alternatives.

“Our Fruit Crush range ticks all the boxes – a natural product, which tastes delicious and doesn’t contain any artificial additives or preservatives.”

Fruit Crush has been produced in response to the rising consumer demand for soft drinks which are naturally additive free.

Belvior Fruit Farms' Fruit Crush range

Fruit Crush is made with 40% real pressed fruit and blended with Belvoir spring water to produce a 100% natural, still soft drink, which doesn’t contain any colours, flavours, preservatives or artificial sweeteners hoping to appeal as a healthy alternative to alcohol or fizzy drinks.

Available in 12 bottle cases and in pubs, cafés and restaurants, Fruit Crush comes in four other flavours – Pear and Raspberry, Apple and Blueberry, Apple and Elderflower and Blackcurrant and Apple.

Located on the Belvoir Castle estate in Lincolnshire, Belvoir Fruit Farms hand produces 13 cordial varieties, 10 pressé and 5 Fruit Crush drinks including organic and non organic.

Belvoir’s drinks are available from leading supermarkets, delicatessens, food halls, farm shops or via the website

RRP: starts at £3.85 for regular cordial, £4.50 for organic cordial, £2.75 for regular 75cl pressé, £2.50 for elderflower 75cl pressé, £1.65 for 25cl pressé and £1.95 for Fruit Crus


Related articles

< back to news


Join our mailing list and we'll update you with the latest news within food and drink and keep you up to speed with what's being planned for our industry-leading events:

Read our privacy policy.

Thank you for subscribing